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Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.
app, art direction, fashion, hyper island, strategy, ux
graphic design, typography
This project is the culmination of a two-day workshop during London's Design week. Our group, whose other members included William Hooke, Marc Bonet and Marek Bereza, created an vocal instrument for visitors of the V & A.
installation, openFrameworks
photography
Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.
editorial, graphic design, writing
The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.
.dotdoclab, photography
art direction, concept development, graphic design, hyper island, strategy, ux
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