MISSNOMMER

brooklyn aids task force

graphic design, identity

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Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

artvertiser

THE ARTVERTISER

IMAL, Brussels hosted The Artvertiser, a workshop led by Damian Stewart and Julian Oliver. The aim of the The Artvertiser, is to replace street ads with art using their custom Billboard Intercept Units. I used Processing to create my project, Pixiliate, a composition of pixels whose colors are derived from the ad. Unfortunately, I was unable to see the result of the process due to a few demonstrations and heightened police activity.

Animations soon to follow…

imal, processing

tangrams

graphic design

sxsw screenburn 2010

COLOR COMPLEX

Who knew my first game concept was a good one? Entered on a whim and managed to be one of two contestants with no previous game experience who made it to the semis. (The other being Rudhraigh McGrath, a fellow Hyper.) Color Complex, a game based on color theory, is still being improved and may one day become a real game.

competition, concept development, game design

spinning dervish(5)

processing

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy