photo blocking

photography

killspace entertainment

PUZZLING ARG

During the Hyper Island Final Project, our group, The United Kingdoms of the North, worked on creating rules for a soon-to-be-released ARG. We worked on in-browser interface, facebook integration, narrative video and puzzle concepts.

concept development, game design, hyper island, mobile, strategy, ux

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

spinning dervish(2)

processing

frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

waiting

WITH WAITED BREATH

It was my first week in Stockholm. By the end if it, I couldn't walk or eat and, I could barely breath. But, I could still write. This four minute speech recounted my near 12-hour lay-over in Copenhagen that had yet to release it's painful hold on me.

writing

motif

graphic design, identity

ars futurelab

BEYOND THE FACADE — HIDE AND PEEK

This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.

.dotdoclab, ars futurelab, installation

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux