fulcrum

graphic design, typography

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

spinning dervish(6)

processing

oF labs

RE-SOUNDING EXPRESSION

This project is the culmination of a two-day workshop during London's Design week. Our group, whose other members included William Hooke, Marc Bonet and Marek Bereza, created an vocal instrument for visitors of the V & A.

installation, openFrameworks

spinning dervish(2)

processing

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

MRO at ARS Electronica (2010)

MEDIA FACADE FESTIVAL AT ARS (2010)

I was fortunate to work with Refik Anadol, Sebastain Neitch, Johannes Schmidt, Kerim Karaoglu and Efe Mert Kaya in creating the opening mapping piece for ARS Electronica's Maintenance, Repair and Operations' Frozen Music in Linz, Austria.

animation, ars electronica, installation

santralistanbul

UNDERLYING PULSE

This project is an exploration into media architecture using a mock-up of the Santralistanbul Energy Museum. This mapping project goes beyond the surface to explore the volume within demonstrating that cities, buildings and their surrounding infrastructure are not lifeless entities, but living bodies whose pulse is driven by their inhabitants.

.dotdoclab, 3d, installation

frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

scratch card

max msp, quartz composer