gates and pins

fashion, graphic design, identity

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parallax

art direction, concept development, graphic design, hyper island, strategy, ux

cheese break (3)

photography

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

generating faces

EYES EARS NOSE MOUTH

The following images were created by using software that selects and randomizes elements of the face. For these images, I wanted to experiment with similar shapes that we weren't accustomed to associating with the face. What resulted were cartoon-style images that liked to multiply.

.dotdoclab, processing

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

MRO at ARS Electronica (2010)

MEDIA FACADE FESTIVAL AT ARS (2010)

I was fortunate to work with Refik Anadol, Sebastain Neitch, Johannes Schmidt, Kerim Karaoglu and Efe Mert Kaya in creating the opening mapping piece for ARS Electronica's Maintenance, Repair and Operations' Frozen Music in Linz, Austria.

animation, ars electronica, installation

mirrors

MIRROR MIRROR

As I am wont to experiment with abstraction, I used the wave formula to propagate various effects while engaging the webcam as a mirror. As far as interaction is concerned, it probably wasn't the best thing to do; it would be hard for anyone who used the mirror to detect how they were effecting it. But, it was fun. However, for one of my non-abstracted mirrors, I did manage to create an RGB mirror that "prints" CMYK. The further away one moves from the webcam, the mirror's color gamut changes from RGB to CMYK.

.dotdoclab, processing

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

nooka

NOOKA MINDSTYLE

This was the beginning of a group initiative to create an entry for the One Show. Time was not on our side.

graphic design, identity

santralistanbul

UNDERLYING PULSE

This project is an exploration into media architecture using a mock-up of the Santralistanbul Energy Museum. This mapping project goes beyond the surface to explore the volume within demonstrating that cities, buildings and their surrounding infrastructure are not lifeless entities, but living bodies whose pulse is driven by their inhabitants.

.dotdoclab, 3d, installation