MISSNOMMER

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

morning star

DARK ARTS — BORNE AT DAWN

Aušrinė, the morning star in Lithuanian mythology, is the name of a ceramics concern based in the Vilnius region. The logo, a homage to Lithuanian ornamental design, was created using The Sign of Māra that represents earth, water and all creatures within.

art direction, editorial, graphic design, identity

cheese break (2)

photography

frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

spinning dervish(2)

processing

spinning dervish(1)

processing

cardiac

graphic design, typography

generating faces

EYES EARS NOSE MOUTH

The following images were created by using software that selects and randomizes elements of the face. For these images, I wanted to experiment with similar shapes that we weren't accustomed to associating with the face. What resulted were cartoon-style images that liked to multiply.

.dotdoclab, processing