spinning dervish(3)

processing

burrow

graphic design, typography

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

MRO at ARS Electronica (2010)

MEDIA FACADE FESTIVAL AT ARS (2010)

I was fortunate to work with Refik Anadol, Sebastain Neitch, Johannes Schmidt, Kerim Karaoglu and Efe Mert Kaya in creating the opening mapping piece for ARS Electronica's Maintenance, Repair and Operations' Frozen Music in Linz, Austria.

animation, ars electronica, installation

pareidolia

PAREIDOLIA

The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.

.dotdoclab, photography

ars electronica (next idea 2011)

LIGHT FUN

When something shines,
What comes to mind?

With respect to time,
What thoughts do you find?

Think of day, think of night,
Think of heat, think of light.

Think of on, think of off,
Think of hard, think of soft.

Think of dark[ness], think of sheen,
Think of white, think of green.

Think of cold, think of warm,
Think of shape, think of form.

Within are the graphics created and a selection of photos taken for a motion piece submitted to the 2011 Prix ARS Electronica [THE NEXT IDEA] competition.

animation, ars electronica, ars futurelab, concept development, graphic design

cheese break (5)

photography

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

spinning dervish(2)

processing