santralistanbul

 

Workshop led by Refik Anadol and .dotdoclab.

.dotdoclab, 3d, installation

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brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

burrow

graphic design, typography

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

sxsw screenburn 2010

COLOR COMPLEX

Who knew my first game concept was a good one? Entered on a whim and managed to be one of two contestants with no previous game experience who made it to the semis. (The other being Rudhraigh McGrath, a fellow Hyper.) Color Complex, a game based on color theory, is still being improved and may one day become a real game.

competition, concept development, game design

cheese break (5)

photography

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing

parallax

art direction, concept development, graphic design, hyper island, strategy, ux

9 movements

animation, processing

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

experiments

processing