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pareidolia

PAREIDOLIA

The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.

.dotdoclab, photography

morning star

DARK ARTS — BORNE AT DAWN

Aušrinė, the morning star in Lithuanian mythology, is the name of a ceramics concern based in the Vilnius region. The logo, a homage to Lithuanian ornamental design, was created using The Sign of Māra that represents earth, water and all creatures within.

art direction, editorial, graphic design, identity

parallax

art direction, concept development, graphic design, hyper island, strategy, ux

spinning dervish(1)

processing

oF labs

RE-SOUNDING EXPRESSION

This project is the culmination of a two-day workshop during London's Design week. Our group, whose other members included William Hooke, Marc Bonet and Marek Bereza, created an vocal instrument for visitors of the V & A.

installation, openFrameworks

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

nooka

NOOKA MINDSTYLE

This was the beginning of a group initiative to create an entry for the One Show. Time was not on our side.

graphic design, identity

ars futurelab

BEYOND THE FACADE — HIDE AND PEEK

This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.

.dotdoclab, ars futurelab, installation