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Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.
app, art direction, fashion, hyper island, strategy, ux
processing
Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.
editorial, graphic design, writing
The following paper focuses on Glitch as a platform for technological creativity. It is part of a research outcome, which includes a documentary, Glitch — Everything and Nothing, co-produced with Simon Emberton.
documentary arts, writing
A selection of stills from various processing experiments.
During the Hyper Island Final Project, our group, The United Kingdoms of the North, worked on creating rules for a soon-to-be-released ARG. We worked on in-browser interface, facebook integration, narrative video and puzzle concepts.
concept development, game design, hyper island, mobile, strategy, ux
This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.
.dotdoclab, ars futurelab, installation
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