MISSNOMMER

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Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

cheese break (5)

photography

waiting

WITH WAITED BREATH

It was my first week in Stockholm. By the end if it, I couldn't walk or eat and, I could barely breath. But, I could still write. This four minute speech recounted my near 12-hour lay-over in Copenhagen that had yet to release it's painful hold on me.

writing

parallax

art direction, concept development, graphic design, hyper island, strategy, ux

spinning dervish(1)

processing

symmetry

SPLITTING IMAGE

The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.

.dotdoclab, photography, processing