parallax




art direction, concept development, graphic design, hyper island, strategy, ux

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cheese break (5)

photography

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

american composers orchestra

MUSIC TO MY EARS

For fun, I revisited this project to create a new identity for the American Composers Orchestra and its member programs.

graphic design, identity

morning star

DARK ARTS — BORNE AT DAWN

Aušrinė, the morning star in Lithuanian mythology, is the name of a ceramics concern based in the Vilnius region. The logo, a homage to Lithuanian ornamental design, was created using The Sign of Māra that represents earth, water and all creatures within.

art direction, editorial, graphic design, identity

spinning dervish(4)

processing

burrow

graphic design, typography

frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

experiments

processing

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

mirrors

MIRROR MIRROR

As I am wont to experiment with abstraction, I used the wave formula to propagate various effects while engaging the webcam as a mirror. As far as interaction is concerned, it probably wasn't the best thing to do; it would be hard for anyone who used the mirror to detect how they were effecting it. But, it was fun. However, for one of my non-abstracted mirrors, I did manage to create an RGB mirror that "prints" CMYK. The further away one moves from the webcam, the mirror's color gamut changes from RGB to CMYK.

.dotdoclab, processing