uchida










editorial, graphic design, writing

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american composers orchestra

MUSIC TO MY EARS

For fun, I revisited this project to create a new identity for the American Composers Orchestra and its member programs.

graphic design, identity

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

sxsw screenburn 2010

COLOR COMPLEX

Who knew my first game concept was a good one? Entered on a whim and managed to be one of two contestants with no previous game experience who made it to the semis. (The other being Rudhraigh McGrath, a fellow Hyper.) Color Complex, a game based on color theory, is still being improved and may one day become a real game.

competition, concept development, game design

motif

graphic design, identity

cheese break (5)

photography

vibe network

[IN]ACCESSIBLE VOICES

The VIBE Network is an initiative created to make the voices of visually impaired musicians accessible. The project explored challenges and opportunities to create a platform that normalizes accessibility in technology, music and social spaces. The logo features the name of the initiative. The abstracted nodes within network graph spell "network" in Braille.

art direction, graphic design, identity, strategy, user-centered design, web design

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

burrow

graphic design, typography

cheese break (2)

photography

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing