uchida










editorial, graphic design, writing

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frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

ars futurelab

BEYOND THE FACADE — HIDE AND PEEK

This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.

.dotdoclab, ars futurelab, installation

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

oF labs

RE-SOUNDING EXPRESSION

This project is the culmination of a two-day workshop during London's Design week. Our group, whose other members included William Hooke, Marc Bonet and Marek Bereza, created an vocal instrument for visitors of the V & A.

installation, openFrameworks

killspace entertainment

PUZZLING ARG

During the Hyper Island Final Project, our group, The United Kingdoms of the North, worked on creating rules for a soon-to-be-released ARG. We worked on in-browser interface, facebook integration, narrative video and puzzle concepts.

concept development, game design, hyper island, mobile, strategy, ux

cheese break (1)

photography

santralistanbul

UNDERLYING PULSE

This project is an exploration into media architecture using a mock-up of the Santralistanbul Energy Museum. This mapping project goes beyond the surface to explore the volume within demonstrating that cities, buildings and their surrounding infrastructure are not lifeless entities, but living bodies whose pulse is driven by their inhabitants.

.dotdoclab, 3d, installation

motif

graphic design, identity

scratch card

max msp, quartz composer

nooka

NOOKA MINDSTYLE

This was the beginning of a group initiative to create an entry for the One Show. Time was not on our side.

graphic design, identity