fulcrum



graphic design, typography

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brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

cheese break (1)

photography

parallax

art direction, concept development, graphic design, hyper island, strategy, ux

cheese break (2)

photography

pareidolia

PAREIDOLIA

The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.

.dotdoclab, photography

american composers orchestra

MUSIC TO MY EARS

For fun, I revisited this project to create a new identity for the American Composers Orchestra and its member programs.

graphic design, identity

frieze

STEP & FLOW

The following are a few proposed graphic treatments for a hotel property created during a freelance project.

graphic design

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy