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Led by Andreas Gysin, Alain Bellet from écal and .dotdoclab.
.dotdoclab, photography
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This was the beginning of a group initiative to create an entry for the One Show. Time was not on our side.
graphic design, identity
photography
processing
animation, processing
graphic design
Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.
app, art direction, fashion, hyper island, strategy, ux
max msp, quartz composer
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