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imal, processing
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graphic design, identity
photography
Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.
app, art direction, fashion, hyper island, strategy, ux
doodles
processing
The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.
.dotdoclab, photography, processing
I was fortunate to work with Refik Anadol, Sebastain Neitch, Johannes Schmidt, Kerim Karaoglu and Efe Mert Kaya in creating the opening mapping piece for ARS Electronica's Maintenance, Repair and Operations' Frozen Music in Linz, Austria.
animation, ars electronica, installation
fashion, graphic design, identity
Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?
app, concept development, hyper island, mobile, strategy
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