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Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.
app, art direction, fashion, hyper island, strategy, ux
photography
processing
This project is the culmination of a two-day workshop during London's Design week. Our group, whose other members included William Hooke, Marc Bonet and Marek Bereza, created an vocal instrument for visitors of the V & A.
installation, openFrameworks
doodles
graphic design
This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.
.dotdoclab, ars futurelab, installation
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