fulcrum



graphic design, typography

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sxsw screenburn 2010

COLOR COMPLEX

Who knew my first game concept was a good one? Entered on a whim and managed to be one of two contestants with no previous game experience who made it to the semis. (The other being Rudhraigh McGrath, a fellow Hyper.) Color Complex, a game based on color theory, is still being improved and may one day become a real game.

competition, concept development, game design

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

santralistanbul

UNDERLYING PULSE

This project is an exploration into media architecture using a mock-up of the Santralistanbul Energy Museum. This mapping project goes beyond the surface to explore the volume within demonstrating that cities, buildings and their surrounding infrastructure are not lifeless entities, but living bodies whose pulse is driven by their inhabitants.

.dotdoclab, 3d, installation

ars futurelab

BEYOND THE FACADE — HIDE AND PEEK

This project looks to reposition a mall as a beacon of activity for a city center and attract visitors from afar with a limited site-line.

.dotdoclab, ars futurelab, installation

killspace entertainment

PUZZLING ARG

During the Hyper Island Final Project, our group, The United Kingdoms of the North, worked on creating rules for a soon-to-be-released ARG. We worked on in-browser interface, facebook integration, narrative video and puzzle concepts.

concept development, game design, hyper island, mobile, strategy, ux

9 movements

animation, processing

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing

spinning dervish(3)

processing

cheese break (4)

photography