sxsw screenburn 2010





competition, concept development, game design

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odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

logos

TRADE MARKS

graphic design, identity

spinning dervish(6)

processing

mirrors

MIRROR MIRROR

As I am wont to experiment with abstraction, I used the wave formula to propagate various effects while engaging the webcam as a mirror. As far as interaction is concerned, it probably wasn't the best thing to do; it would be hard for anyone who used the mirror to detect how they were effecting it. But, it was fun. However, for one of my non-abstracted mirrors, I did manage to create an RGB mirror that "prints" CMYK. The further away one moves from the webcam, the mirror's color gamut changes from RGB to CMYK.

.dotdoclab, processing

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

american composers orchestra

MUSIC TO MY EARS

For fun, I revisited this project to create a new identity for the American Composers Orchestra and its member programs.

graphic design, identity

vibe network

[IN]ACCESSIBLE VOICES

The VIBE Network is an initiative created to make the voices of visually impaired musicians accessible. The project explored challenges and opportunities to create a platform that normalizes accessibility in technology, music and social spaces. The logo features the name of the initiative. The abstracted nodes within network graph spell "network" in Braille.

art direction, graphic design, identity, strategy, user-centered design, web design

symmetry

SPLITTING IMAGE

The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.

.dotdoclab, photography, processing