odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

spinning dervish(6)

processing

GLITCHIS

The following paper focuses on Glitch as a platform for technological creativity. It is part of a research outcome, which includes a documentary, Glitch — Everything and Nothing, co-produced with Simon Emberton.

documentary arts, writing

doodles

doodles

symmetry

SPLITTING IMAGE

The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.

.dotdoclab, photography, processing

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

ars electronica (next idea 2011)

LIGHT FUN

When something shines,
What comes to mind?

With respect to time,
What thoughts do you find?

Think of day, think of night,
Think of heat, think of light.

Think of on, think of off,
Think of hard, think of soft.

Think of dark[ness], think of sheen,
Think of white, think of green.

Think of cold, think of warm,
Think of shape, think of form.

Within are the graphics created and a selection of photos taken for a motion piece submitted to the 2011 Prix ARS Electronica [THE NEXT IDEA] competition.

animation, ars electronica, ars futurelab, concept development, graphic design

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing