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spinning dervish(3)

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spinning dervish(6)

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odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

mirrors

MIRROR MIRROR

As I am wont to experiment with abstraction, I used the wave formula to propagate various effects while engaging the webcam as a mirror. As far as interaction is concerned, it probably wasn't the best thing to do; it would be hard for anyone who used the mirror to detect how they were effecting it. But, it was fun. However, for one of my non-abstracted mirrors, I did manage to create an RGB mirror that "prints" CMYK. The further away one moves from the webcam, the mirror's color gamut changes from RGB to CMYK.

.dotdoclab, processing

symmetry

SPLITTING IMAGE

The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.

.dotdoclab, photography, processing

scratch card

max msp, quartz composer

gates and pins

GATES AND PINS

ilyware is a fashion wearables brand that integrates technology into their handbags. The logo borrows iconography from circuit diagrams and PCBs.

fashion, graphic design, identity

morning star

DARK ARTS — BORNE AT DAWN

Aušrinė, the morning star in Lithuanian mythology, is the name of a ceramics concern based in the Vilnius region. The logo, a homage to Lithuanian ornamental design, was created using The Sign of Māra that represents earth, water and all creatures within.

art direction, editorial, graphic design, identity

spinning dervish(2)

processing

pareidolia

PAREIDOLIA

The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.

.dotdoclab, photography