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pareidolia

PAREIDOLIA

The Santralistanbul Energy Museum is filled with so much character. Hidden amongst the pulleys, turbines, generators and fuses are an abundance of human expression. The following images are a selection of pareidolia examples taken from the museum and around Taksim.

.dotdoclab, photography

burrow

graphic design, typography

spinning dervish(4)

processing

uchida

SHIFTING SPACES

Shigeru Uchida is a designer who questions the relationship between people and their environment. This piece shifts the boundaries of the page, challenging the reader's relationship with the words and margins.

editorial, graphic design, writing

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

symmetry

SPLITTING IMAGE

The aim was to use symmetry to create faces using surrounding elements. The following images were created with the spotlights, hair, clothes and shoes.

.dotdoclab, photography, processing

nooka

NOOKA MINDSTYLE

This was the beginning of a group initiative to create an entry for the One Show. Time was not on our side.

graphic design, identity

santralistanbul

UNDERLYING PULSE

This project is an exploration into media architecture using a mock-up of the Santralistanbul Energy Museum. This mapping project goes beyond the surface to explore the volume within demonstrating that cities, buildings and their surrounding infrastructure are not lifeless entities, but living bodies whose pulse is driven by their inhabitants.

.dotdoclab, 3d, installation

cheese break (4)

photography

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity