fulcrum

graphic design, typography

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

morning star

DARK ARTS — BORNE AT DAWN

Aušrinė, the morning star in Lithuanian mythology, is the name of a ceramics concern based in the Vilnius region. The logo, a homage to Lithuanian ornamental design, was created using The Sign of Māra that represents earth, water and all creatures within.

art direction, editorial, graphic design, identity

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

GLITCHIS

The following paper focuses on Glitch as a platform for technological creativity. It is part of a research outcome, which includes a documentary, Glitch — Everything and Nothing, co-produced with Simon Emberton.

documentary arts, writing

spinning dervish(3)

processing

cardiac

graphic design, typography

cheese break (5)

photography

experiments

processing