logos

TRADE MARKS

graphic design, identity

odeur

ODEUR

Started as a scent — infused throughout the DNA of its designs — and focused on form, Odeur wished to grow its presence within the fashion landscape while retaining its obscurity and provenance. Working with PM Per Westholm and graphic designer Robin Karlsson for this Hyper module, we were challenged to propose an online presence and digital strategy for the obscure Swedish high-end fashion brand Odeur.

app, art direction, fashion, hyper island, strategy, ux

parallax

art direction, concept development, graphic design, hyper island, strategy, ux

burrow

graphic design, typography

starbucks

SOUP'S ON

Starbucks was the subject of a half-day challenge for our group, whose other members included Francesco Falchi, Christian Sjostrand and Linnea Lindstrom. If Starbucks were to introduce a new soup to nuts menu, how would you appeal to urban (in traditional sense), affluent, career women on the run?

app, concept development, hyper island, mobile, strategy

photo blocking

photography

cheese break (1)

photography

artvertiser

THE ARTVERTISER

IMAL, Brussels hosted The Artvertiser, a workshop led by Damian Stewart and Julian Oliver. The aim of the The Artvertiser, is to replace street ads with art using their custom Billboard Intercept Units. I used Processing to create my project, Pixiliate, a composition of pixels whose colors are derived from the ad. Unfortunately, I was unable to see the result of the process due to a few demonstrations and heightened police activity.

Animations soon to follow…

imal, processing

waiting

WITH WAITED BREATH

It was my first week in Stockholm. By the end if it, I couldn't walk or eat and, I could barely breath. But, I could still write. This four minute speech recounted my near 12-hour lay-over in Copenhagen that had yet to release it's painful hold on me.

writing

brooklyn aids task force

BATF

For fun, I revisited a previous project and redesigned an identity for the Brooklyn AIDS Task Force. The logo recalls the map of Brooklyn, highlighting Flatbush Avenue and the organization's central location. In addition, enclosed is an annual report for which it was important to correlate the strength and vulnerability within the human body with the strength and the vulnerablity in the local community.

graphic design, identity